HOW TO CHOOSE THE RIGHT TYPE OF DISPLAY

CHOOSING A DISPLAY

So, you’ve got a really great product and you’re ready to launch it into stores. We’re going to assume you’ve already done a lot of work figuring out who your product is for, why they might choose your product over a competitor’s product, and what are the key benefits you want to shout loudest about, and how are you going to measure success?

Great! You’re ready launch at retail. Most retailers aren’t going to give you valuable floor space without a very clear idea of what’s in it for them, and that often includes a strong merchandising plan with options for on-shelf or on-floor displays that will really help drive sales.

Most retailers have display requirements that include restrictions on footprints or heights of displays. CentralPac has worked with most of them, so we can help you decide on a display format that will work in multiple retailers or is specifically designed for just one.  Take a look at our retailer-approved PDQ displays here: CentralPac Retailer Approved Displays

Another consideration? Who will be setting up the display on the sales floor? If you’re a one-man show, you’ll be relying on a store associate to set up and stock your display. If that’s the case, you’ll want to make it as simple as possible for them to do that and one of our self-assembling Kangaroo™ displays is going to be just right. Take a look at them here: Kangaroo Self-Rising Displays

You could also think about sending your display to store “pre-packed” with product, so retailers just need to open the shipper box and it’s ready to go. Pre-packed display costs more up front, but are far more efficient to get onto the sales floor. If that's something you'd like to know more about, drop us a note at E-mail CentralPac and we'll give you a hand! While it might seem a big investment, choosing a display that’s pre-assembled or pre-filled with your product make it much more likely that your product gets out there in front of your customers. INSIDER TIP: You may not know that as many as 50% of displays don’t ever get set up*. Yes, you heard that right - half don’t ever get out of the back room. That's why getting CentralPac's help is so important!

*https://view.publitas.com/popai/popai-2014-compliance-study-initiative/page/8-9

Ok, so you’ve chosen your display type, you’ll want to design some killer graphics that will get loads of attention and help your product fly off the shelves! Read our next blog post to learn all about designing your graphics to really make an impact.