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Jan 24, 2024

CASE STUDY - NORTH CANNA CO.

A NOVEL DISPLAY FOR A UNIQUE PRODUCT

North Canna Co. came to us with a great new product, THC-infused seltzers beverages! They needed a sturdy, quick-to-assemble bookcase display that had the strength to hold a full array of their products. 

North Canna Co. are dedicated to healthier alternatives in the recreational beverage space. Theire mission? Combating hangovers! Their delicious cannabis-infused beverages offer a myriad of benefits - they're sugar free, calorie free adn all-natural with a fast-acting effect from the THC and CBD active ingredients.

OUR DISPLAY SOLUTION

We know from experience that a challenger brand can get incredible results with the right merchandising., so for their first ever point of sale retail display, we proposed a 4-shelf medium-size Kangaroo self-risig bookshelf design that would more than meet their needs. 
This bookshelf floor stand display gave North Canna Co these important benefits.  
  • Self-assembling Kangaroos are super easy to set up on the retail sales floor. A common hurdle for smaller or emerging brands is getting their displays actually onto the retail store floor (compliance, in the industry lingo). Relying on store associates to set up displays means that the more complex that task, the less likely it is to happen. Kangaroo self-rising displays make it so quick and simple that compliance can go from under 50% to over 90%.
  • Faster set up can exponentially increase the efficiency of a field-sales team... more stores in a shorter time leaving more time to sell!
  • High-weight bearing capacity makes the Kangaroo an ideal choice for beverages. They're super strong, holding up to 50lbs per shelf (YES, per shelf) so more product can be loaded onto the display and subsequently into your customer's shopping carts!  In fact, we've had instances of our Kangaroo bookshelf displays lasting up to a year in store! 
  • Lasting longer on the floor. If your display is still going strong and driving sales months after it's first launched, it's likely to stick around, edging out competitors!

We worked quickly to get North Canna Co's project off the ground, ensuring the our rigorous quality checks and prototyping gave them the utmost confidence in CentralPac and our Kangaroo Self-Rising Displays.
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